“One Day to Put Real Power in Our Community” by United Way’s Kelly Brinkley

One Day to Put Real Power in Our Community

By Kelly Brinkley

We only do it for one day each year, but it ripples through all 365 days. Starting at midnight, Do More 24 is United Way of the National Capital Area’s 24 hour online giving day benefiting over 700 D.C., MD and VA nonprofits.

It’s a spectacular undertaking but we see the dividends payoff in a very big way. On Thursday, June 2nd from 12:00 midnight all the way until the clock strikes midnight again, we will be manning the phones, monitoring online analytics and posting on social media channels. And we will be joined by many hundreds of nonprofit organizations throughout the region who will set aside this June 2nd to create an avalanche of desperately needed funds and the opportunity to raise awareness of their missions.

We believe in building the strongest community for our region, therefore we’ve created an effort to ensure that our area’s nonprofits have the support and tools they need to make June 2nd their biggest fundraising day of the year. We’ve been working with more than 700 nonprofits to give them confidence to make big things happen in just 24 hours.  You can view the full list of nonprofit organizations, ranging from animal welfare groups to adult literacy organizations, here.

Do More 24 is more than just a fundraiser, it’s a day that brings our entire community together in ways we never imagined when we set out on this journey. For United Way NCA, the first Thursday in June every year is now a beacon, a call to action in the National Capital community.

Since its inception in 2013, Do More 24™ has raised more than $3.5 million dollars from over 34,000 donations to benefit hundreds of local nonprofit organizations in the Washington D.C., Northern Virginia and Maryland areas.

  • 2013 – $1 million raised through donations and sponsorships.
  • 2014- $1.1 million raised through donations and sponsorships.
  • 2015 – $1.4 million raised through donations and sponsorships.

You can be an instrumental part of the success and join over 11,000 of your friends, neighbors and co-workers by taking part in this year’s National Capital Area’s Do More 24.

Here’s a couple of ways you can help build our community by supporting Do More 24:

  • “Tell 5 Friend” – In support of this year’s Do More 24, we’ve launched a “tell 5 friends” public service announcement. Share the PSA on your social media accounts and help spread the word about tomorrow’s big online giving day.
  • Go to DoMore24.org starting at midnight to donate to your local D.C., MD and VA nonprofit organization to connect with the cause you most care about!

Now as June 2nd draws ever closer, we encourage everyone in our great National Capital community to show up, suit up and Do More to power your community!

Brinkley is Chief Operating Officer for United Way of the National Capital Area, who is hosting the region’s largest online giving day on Thursday, June 2, at DoMore24.org

 

One Comment

  • It’s a cool concept and neat and all, and I don’t want to dis it, but United Way takes an above-average cut of donations (8% of donation; paypal is 2.2%+30cents; ), and in years past has been poorly organized for newcomers and small organizations (maybe it’s gotten better!) so if your favorite charity knows outright it’s too small to be eligible for the “big” prizes, consider writing them a check so that 100% of your donation goes to the organization. (I keep encouraging my favorite small groups to get a square reader, which takes a little under 3% for processing, especially for groups that have proven to be bad with check handling).
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    Don’t get me wrong! Donate! Donate! But also, if you have a favorite and didn’t budget for this event, remember that nonprofits still need money next week, and don’t beat yourself up, because your smaller groups will probably get more that way anyway.

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