“To give commuters a ‘taste’ of how cold it can be in a home with no heat, WAFF will distribute free popsicles outside the Rosslyn and Dupont metro stops”

popsicle
Photo by PoPville flickr user Lorie Shaull

From a press release:

“We might think of March as springtime, but the D.C. area is expecting snow on Friday and many will be without heat during the chilly nights to come.

Every winter, 1 in 5 residents – our neighbors, friends, and co-workers – are often forced to choose between putting food on the table, paying for rent, getting medication or heating their homes in the wintertime. More often than not, these residents and their children choose to give up heat to afford other necessities.

To give commuters a ‘taste’ of how cold it can be in a home with no heat, Washington Area Fuel Fund (WAFF) will distribute free popsicles outside the Rosslyn and Dupont metro stops this Friday, March 4 from 7-9 a.m. to demonstrate the connection between icy cold frozen treats and temperatures inside local homes of families in need. The full details are the advisory below.

WHEN: Friday, March 4

7 – 9 a.m.

WHERE: Rosslyn Metro
1817 N Moore St.
Arlington, VA 22209

Dupont Metro
South Exit
19th St. NW (1300 block)”

21 Comment

  • This sounds like something from the Onion. Come on — “to demonstrate the connection between icy cold frozen treats and temperatures inside local homes of families in need”??
    .
    Not to mention that unless they give popsicles only to people LEAVING the Metro, there are going to be people breaking Metro rules by consuming (possibly messy) popsicles inside the stations.

  • If you’re going to raise my awareness of the plight of families in need using a frozen treat at least spring for some drumsticks.

  • Instead of using that money to actually assist those with no heat? Great PR move…

    • My thoughts exactly. Take all the money you spent on these, (which are going to create a sticky slushy mess all over) and pay some families’ utility bills.

    • I’m going to give them the benefit of the doubt and assume the popsicles were donated? I’m going to also give them the benefit of the doubt and assume the donation was offered by the popsicle company and wasn’t dreamed up by the non-profit? I really hope…

  • This sounds like something my elementary-school-aged kids would have come up with.

    • HaileUnlikely

      This sounds like something any number of organizations with good intentions and respectable content expertise but no expertise in effective communication or persuasion might do.

  • This reminds me of how at my midwest Jesuit college some student organization would sleep outside in boxes on the quad to “raise awareness” of homelessness. Give me a break.

    • At least there is a direct correlation between sleeping outside on a cold night and experiencing (sort of, in a way) the same elements homeless individuals face. The connection between popsicles and home heating is a stretch at best.

    • Sounds like you missed the memo on what Jesuits believe.

      • I should have provided more context. The event was an excuse for undergrads to drink and sleep in sleeping bags for a night and then go back to their dorms in the morning. I am entirely in favor of “men and women for others,” but the whole event rings very hollow with no meaningful contribution or sacrifice on behalf of the participants while still lapping up the accolades for “doing good.”

  • Is there anything like WAFF that delivers energy efficiency / weatherization instead of fuel?

    I know it’s a harder problem, especially for renters. But it’s also a way to have a longer-term impact.

    • Nonprofits aimed at homeowners:
      Christmas in April
      Sukkot in Spring, run by Yachad
      Rebuilding Together

      I don’t know if you can donate to DOEE’s Weatherization Assistance Program but it does similar work. DHCD also has home repair grants for low-income seniors. DC SEU was doing a program to give low-income homeowners free solar panels in 2015 but I don’t know if it’s still going on.

      You’re right that it’s harder to do this stuff in rental units. DC SEU was giving out compact florescent bulbs for a while at different social service agencies but I don’t know if they’re doing that anymore. Of course, landlords can take out loans or use some of their profits for weatherization but not all want to do that. HUD also has several programs to do green retrofits in affordable rental housing they subsidize (public housing, project-based section 8, special mortgages, etc.): google HUD – DOE Partnership for Multifamily Weatherization of Public and Assisted Housing. HUD also counts green building elements as one of the criteria in new buildings that are financed with Low Income Housing Tax Credits.

  • I want to meet the person who made “raising awareness” a thing and punch them in the face.

  • phl2dc

    I fail to see how… hmm…

  • Will they give me free coffee in July to show me how hard it is to be without A.C. in the summer?

  • I believe WAFF is the thing that Washington Gas encourages you to donate a dollar to every time you pay your gas bill.
    .
    It’s a partnership between Washington Gas and the Salvation Army:
    http://washingtonareafuelfund.org/

  • Well, at least they didn’t waste $100,000 developing a “mascot”, like the DC Water agency did.

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