Great Taste…Less Filling and Philanthropic! Ride Metro For Free New Years Courtesy of Miller Lite

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OLYMPUS DIGITAL CAMERA


Photo by PoPville flickr user Joseph Leonardo

From WMATA:

“The Original Light Beer is partnering with Metro and Premium Distributors to help residents and visitors ring in the New Year safely. Miller Lite Free Rides® will be available on all Metrorail and Metrobus routes beginning midnight on Friday, January 1, with free service until 3 a.m.

“We’re excited to bring our flagship Miller Lite Free Rides program to Washington, D.C. for the first time on New Year’s Eve,” said Diane Wagner, Responsibility Commerce Manager for MillerCoors. “Our partnership with Metro is part of MillerCoors overall commitment to help prevent drunk driving by bringing alcohol responsibility programs to more markets. Working together, Miller Lite, Metro and Premium Distributors will help ensure people have a great time this New Year’s Eve and get home safely from their celebrations.”

Free Rides will be available on all six Metrorail lines and all Metrobus routes from midnight until the Metro system closes at 3 a.m. On the rail system, customers should use their SmarTrip card or a paper fare card to enter and exit the system and will not be charged for the trip. On Metrobus, riders can simply show their SmarTrip card to board at no charge.”

9 Comment

  • On the one hand, I really don’t think most people drive drunk because they do not want to pay $3 for a metro ride. On the other hand, people (especially drunk people) looooove to get something for nothing, even if it’s a few bucks, so I suspect some people will use metro for this reason on nye. Maybe the free metro ride should also come with a free slice or something.

  • i’d be much happier to see sponsorship to subsidize running the trains at greater frequency than getting a free trip or two. who wants to take the metro when a train comes every 18-24min?

  • I think it’s a great idea and wonderful PR for Miller. I hope people will utilize the free service instead of driving!

  • If Metro can’t even get spring forward/fall back right regularly, does anyone really believe that they won’t charge people’s smarttrips?

    • You don’t make sense, they will likely have the gates open. My guess is that you will complain about things regardless

      • Someone didn’t bother to read the whole press release:
        “On the rail system, customers should use their SmarTrip card or a paper fare card to enter and exit the system and will not be charged for the trip.”
        .
        On that note, I think they’ll do fine. I feel like they’ve done this in the past once or twice before, no? Maybe my memory is deceiving me.

  • Yes! I was going to take the bus anyways! Now next time I will buy high life instead of PBR! Worked on this citizen!

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