More Good Bagel News! “Cakepoppery” from Baked by Yael coming across the street from the Zoo

3000 Connecticut Avenue, NW

From a press release:

“Four years after founding Baked by Yael, lawyer-turned-baker Yael Krigman is taking her online bakery to the streets. Baked by Yael is opening Washington’s first cakepoppery across from the National Zoo at 3000 Connecticut Avenue. Washingtonians and visitors alike will be able to enjoy award-winning cakepops, bagels, and other preservative-free treats made from scratch at Baked by Yael’s first storefront when it opens later this year.

“I can’t think of a more perfect location,” said Krigman, adding that “not only will I be able to meet many of our customers who have been ordering through our website for years, but visitors to the zoo will be able to enjoy unique and delicious treats in an area that currently has limited options.”

The deal concludes Krigman’s two-year search for retail space. Last summer, Krigman ran a successful Kickstarter crowdfunding campaign, raising nearly $75,000 from 669 backers who pre-ordered cakepops to support Krigman’s dream of opening a brick and mortar store.

Krigman’s online cakepop business has been thriving with orders for birthdays, baby showers, corporate events, and even divorce parties. With a storefront, Baked by Yael’s cakepops and other baked goods will be more accessible to those people who don’t want to wait a day or two to satisfy their sweet tooth.

“When the cakepoppery opens, our customers will be able to have the full Baked by Yael experience,” Krigman said. “They’ll smell the cakes in the oven. They’ll watch us dip and decorate the cakepops. They’ll see our cakepops in different shapes and colors and the space will be available for children’s birthday parties.”

The company will also expand its special event and corporate catering business and will continue to sell other products, including its renowned hand-rolled bagels, black & white cookies, and rugelach.”


36 Comment

  • Again with the for-profit kickstarters. This is not a welcome trend.

    • Despite these comments, it seems that these kickstarters campaigns work. Can’t blame the businesses for asking for contributions that can help them obtain initial funding without needing a loan. Nor can I blame the contributors who want to help an entrepreneur open a desired business in their neighborhood.

      I believe that laws prevent kickstarter from offering ownership and/or repayment of contributions, hence the promise of recognition, product, discounts, swag, etc.

    • ah

      Putting aside the issue of freedom to essentially give away one’s money, the criticism seems overbroad.

      While getting seed capital for a food business may not be the easiest kickstarter to justify, there are plenty of business ideas that are – specifically, anything that would make a product that requires some minimum scale to produce. For example, any tech-type item where you need, say 1000 units to make it remotely affordable. Kick starter ensures you have the money to do a first run, and you can give away the product in return. If the ks fails, everybody gets their money back; if it works, everybody gets an alpha-release of the product.

    • Why not? Most people can never hope to invest in local businesses through traditional means. This at least gives them some say in the kind of businesses that can get off the ground in their communities. As long as you’re not masquerading as a non-profit, what’s the harm? Even if you don’t get a share of the profits, you usually get a little something out of the money you put in.

    • We need to get back to the traditional model for financing start-up businesses… getting mommy and daddy to donate the cash.

  • Cakepops — don’t care.

    Bagels — hell yeah!

  • I’ve never met anyone who shops along that stretch of Connecticut. I’ve lived nearby for 8 years and I never have, either.

  • I don’t understand cakepops. Lollipops have a stick because it takes a while to finish them. Same with popsicles or kebabs or anything else on a stick. It takes two seconds to eat a bite of cake, so it seems like a waste of a stick. I guess they’ll do well with the kids visiting the zoo though. They should sell some cute animal-themed ones.

  • Congrats to Yael! She is awesome and her cake pops are fabulous, they will be a great addition to Woodley Park. Kickstarter is the perfect way for people to invest in the kinds of businesses they want to see in their city and get something cool back in the process. It gives new small businesses access to small amounts of funding that are not easily obtained through traditional financing and connects them directly to their future customers.

    • “Amounts of funding that are not easily obtained through traditional financing…”

      You mean “free,” right? That’s the only dimension of the funding that is not easily obtained.

      Can’t blame the woman for trying, but let’s stop pretending that we’re fulfilling some neglected niche in the banking industry; there’s a lender for every size.

      • When was the last time you tried to get a loan or an investor? There aren’t just stacks of money lying around for the taking. As long as you’re not lying to consumers, I don’t see the harm. I know these kinds of kickstarters aren’t charities, but I want my money to go to the type of businesses and people I want to flourish in my city.

        • Community Banks, of which there are about 7,000 in the US, do these loans every day. Sure, you can’t walk into your local branch of {Wells, Citi, Chase, BoA, etc.} and get such a loan (or, at least, get such a loan easily), but you can certainly get these loans. This is the bread-and-butter of the community bank model.

      • And the money isn’t necessarily “free”. It sounds like she gave away cake pops to those who donated. So it was basically like arranging a large pre-order while protecting the donor’s money if she didn’t hit the required amount to deliver. Seems like a legit and smart way to get a business off the ground to me.

  • To those who casually say “get a loan from a bank like an adult”, it’s easier said than done. I’m a banker and it’s a very tough sell to provide a loan for a startup business owner that doesn’t already have a large amount of liquidity/assets with which to provide a guarantee. Banks don’t just give away loans based an an idea… If they did, our banking system would be in even worse shape.

  • What are cakepops? Something Jewish? I’m looking forward to the bagels, but I will miss that liquor store.

  • That’s probably a fantastic location for this sort of place – they can sell bagels to all the local residents in the morning and cake pops to the zoo tourists in the afternoon. Judging by how popular the yogurt place next door seems to be I suspect they’ll do quite well.

    • +1. I will definetly be buying bagels here and I’m sure she will do fantasic selling cake pops to zoo traffic.

  • My wife ordered cake pops from her for a baby shower and I ate like, 13 of them they were so good.

  • More fad food! Worse than cupcakes or that cold cereal bar. But I don’t eat fro-yo anymore (I am over 19 years old) so what do I know? Guess I better try them before I diss them. But honestly I think this retail space will be available for rent again in less than a year.
    They better have good coffee if they are going to compete with the Starbucks.

  • My beef with this place is that the cake pops are $2.75 a pop! Imagine a DD munchkin costing 2.75 a pop. Business fail. You can get a fancy cupcake for just over 3 dollars so imagine taking that 3 dollar cupcake, taking about 1/3 of the product and then you have a cake pop. Yeah, let’s pay more money for less cake… Business death. Perhaps the tourists might bite but locals will head elsewhere.

    • Yowza, that is very expensive. But I don’t think it’s fair to make a direct comparison with munchkins. As mentioned, tourists will get the cake pops, locals will get the bagels, everyone wins.

  • what does that mean, is it the over/under? i’d take the over, but not by much. i give it until mid-2015.

  • I can personally attest to how good these bagels are. Very excited to have a physical location where I can get them.

  • One nice thing about cake pops – portion control. A nice way to get a chocolate fix without being tempted to eat an entire slice of cake from a bakery.

  • PDleftMtP

    “Cakepoppery”?!? Buffoonery.

  • We discovered Baked by Yael at the Petworth Farmers Market a few years ago and have been fans ever since. The cake pops are gorgeous and very tasty. But it’s the bagels we’re addicted to. She’s only offered them through special order from time to time, so it’s gotten to the point that we just buy 4 dozen at a time and keep them in the freezer. We picked up at a wine store near Cleveland Park so this location makes sense for her existing customers, not to mention all the hungry families spilling out from the Zoo.

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