Designer Shoe Warehouse (DSW) Opening in Columbia Heights “on or about October 4, 2012”

Future home of DSW on Irving St, NW west of 14th Street in DC USA

Back in Feb. 2012 we saw where the Designer Shoe Warehouse (DSW) will be located in the DC USA complex in Columbia Heights. CM Jim Graham sends word of employment opportunities in DC USA and includes the following info:

Lime Fresh Mexican Grille is hiring for its new restaurant which will open on August 28, 2012 near the DC USA14th Street Atrium at 3100 14th Street, NW. Lime Fresh has more than 50 positions to currently fill.

DSW Shoe Warehouse will be opening at DC USA on or about October 4, 2012.”

48 Comment

  • yay, overpriced shoes!

  • Yay! Overpriced and under-designed shoes! It’s a shame, their clearance rack is depressing! They were good until somewhere around 2001. Maybe women have it easier because 75% of the store is dedicated to them.

    • Only if they’re women with average-sized feet. I wear a 5.5 and the selection is pretty dismal for me. And I agree, the quality of shoes there are seldom worth the prices.

      • Try having size 13+ feet! You’re always out of luck unless, of course, you want to wear droopy penny loafers or ugly purple suede pimp shoes! FML.

  • How are their shoes overpriced? I’ve been able to find GOOD shoes at DSW at very reasonable prices. Granted, I’m a woman, so perhaps the women’s selection is much larger. Personally, I think this is a great addition to DCUSA.

    • Well, I’m glad you can afford to spend $100 on a pair of pumps, or $40 on flip-flops. I wish I could say the same!

      • I feel like you’re not talking about the right store. Yes DSW doesn’t sell $1 flip flops like Old Navy, but come on. Dramatic much?

        • Does it depend on which DSW you go to? I’m most familiar with the Pentagon City location, and yes, I’ve seen flip-flops in the $40 range (on the clearance rack, no less). It would be very nice if this location has lower-priced options. I’ve lived in the area for 7 years and still haven’t found a place to get decent shoes at my preferred price point (around $75 or less). Seems like the options are either Payless or spending a small fortune.

        • yes, there is a selection of more pricey shoes, but I have never spent more than $60 on shoes as DSW. and i have also never had a problem with the quality of the shoes here. maybe i am just really awesome at looking for affordable, nice shoes and not getting scared away by the more expensive shoes that they do offer?

      • Are we talking about the same store? I’ve easily found pumps there in the $50 range (both at the Silver Spring location and online), which to me is affordable.

      • $40 and $100 would be the outliers–very few of their shoes in the store are $100 a pair. I typically pay between $35 and $75 for regular shoes there (not flip flops). And I buy *a lot* of shoes.

        If you see this, hi honey, I don’t really buy all that many. :p

        • Huh, that hasn’t been my experience at all. I remember needing tan wedges for my sister’s wedding and having to buy an $80 pair from Macy’s because everything at DSW was too expensive. Admittedly, though, I’m one of those women who hates shoe shopping so I don’t stalk the stores every week looking for deals.

  • Well I’ll be the opposition voice and proudly exclaim my delight! ๐Ÿ™‚ I love shoes like crack candy, and I like DSW. I’ll likely be there even more often with them near a couple other places I frequent. (Unless it goes the way of Marshall’s and Target–then I’ll avoid DSW too)

  • Looks like this store will be about 23,000 square feet and might possibly have two levels. It’s a good addition to the neighborhood, because the shoes are generally discounted but have a range of price for middle and high income buyers alike.

    • Are we talking about the same store?? DSW isn’t for high income buyers! Otherwise how could I afford to shop there?

      • I’m pretty sure we’re talking about the same store. Remember that for a high income buyer, pretty much no store is off limits.

  • Oh good, because if there’s one thing DCUSA was missing it was a discount shoe store. Jesus christ.

    • I feel like we’re not talking about the same store. DSW is like heaven!

    • At least it is another business with jobs. No one will be forcing you to shop there.

    • DSW is not the same as Payless. Payless sells no-name crappy shoes. DSW sells name brands at a discount.

    • Yeah but I wouldn’t call DSW a discount shoe store. I know the “Warehouse” part of the name is supposed to connotate that it is, and they do have a big clearance section, but I don’t think the regular merchandised is heavily discounted.

    • Sorry but is there a problem with discount shoes? Would you rather see an empty storefront? Tens of thousands of people who live in the neighborhood benefit from stores like Payless and DSW.

  • Who cares about DSW when the BIGGEST NEWS IN SHOES (yeah, I just coined that myself!) is that FLLUEVOG is opening soon?

    Best I know right now is “mid August”. Anybody know a more specific date?

  • DC needs retail. A LOT of it. I am thankful that at least we are getting aplace that sells quality shoes at semi-affordable prices. I’ve shopped at DSW for years and have never spent over $80 for shoes — and all the shoes have lasted for 3-4 years which I think is a pretty worthy investment. Where are people shopping where they are getting good quality shoes at an affordable price? Step it up and let a girl know! ๐Ÿ™‚

  • DC needs retail. A LOT of it. Georgetown just doesn’t cut it for a metropolitan city and Metro Center’s options are bleak. As far as I’m concerned, I have never spent more than $80 on a pair of shoes from DSW — and they have easily lasted me 3-4 years. I think their selection is hit or miss, but when the shoes are already discounted, it’s fine by me. However, where are these people buying shoes in DC that are of good quality AND affordable? Share, please!

  • I’m a guy, and I hate shopping, but I’ve had a lot better luck with Off-Broadway shoe lately. Last 3 -4 visits to various DSW’s were unproductive, and nothing struck my fancy except their most expensive stuff.

  • When will Z-Burger open?????

  • I don’t give a damn about shoes, and I’m clearly in the minority here, but I’m just happy to see that space filled with something. Anything, really.

  • lime Frsh is basically just redundant with Chipotle–a little more pricey with a bigger blander menu. But DSW is a nice addition. Hopefully, it will be more like the one at pentagon City than the one in Wheaton.

  • I welcome both options, seriously, I’ve been having to pay Macy’s prices since Filene’s closed and I rarely have time to schlep to Pentagon Row/City so this is good news as far as I’m concerned. Hope they have a HUGE kid’s section and lots of ladies sandals and pumps for fall…

  • If Lime actually has some semblance of customer service, it could give Chipolte a run for its money.

  • I think it’s great to finally have DSW opening in the DCUSA. Like another poster, I have smaller feet, and DSW disappoints me often in not having a shoe I like in my size, but it is what it is – DSW carries shoes to support the mainstream, which often includes mainstream sizes that are most popular (till they run out).
    And wow, I just read the link to the Fleuvog post + comments thread. Haha! so great!. I had no idea they were opening a store in the district. Hopefully they did some market research before coming. They have some great shoes – some of them are more conservative looking than the funky ones, and are of good quality — but as many pointed out, at a higher price point. Still I love a lot of them. Try walking in skinny heels…you may learn to love chunky over time, especially if you are metroing and taking the bus/walking around town.
    And for those looking for some other nice but more affordable shoes along the lines of Macy’s, etc. — sometimes a great deal can be had at the Nordstrom anniversary sale. Nordstrom’s can be pricey, but I am always surprised at this annual sale they run, discounting new seasonal items before the fall / school season starts.

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