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What Do You Think of the Columbia Heights’ Giant’s New Window Display?
Dear PoPville,
I was at our newly-remodeled Tivoli Square Giant this evening and was disappointed when I noticed the new ads they’ve put up completely covering the front windows. I hate when stores do this; at best it’s a really silly corporate branding decision. I always thought that being able to look through the windows into the store did a lot to liven the streetscape.
I also prefer to be able to look into the windows. Maybe it won’t be permanent?
Category: Columbia Heights, grocery stores
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2:31am
Wow. That's horrible. I cannot believe the audacity of some people. Did she not thin you... 
Anonymous
1:51am
thanks for writing citykids! great addition!
1:36am
I live a block away from that corner too... and it's the one area I try to avoid passing...
10:55pm
Rant: a friend of mine cancelled on our plans to go to a play this afternoon because she...
Anonymous
10:55pm
you do live in a transitional neighborhood. news like this is rough, but it shouldn't be...
It looks like it’s blocking all the sun/light. Why would that be an improvement?
It probably cuts down on their cooling/refrigeration bill.
horrible!
I gotta believe it’s temporary. They’ve got a big “Welcome to Our Grand Reopening” banner up there too. I guess just touting the remodel (which is DEFINITELY an improvement) . . .
Good thing they don’t have a Steelers banner!
A lot of chain retail stores’ designs nowadays don’t lend themselves well to front window displays. Look at CVS. If you’re lucky, a few windows might be open … to the cashier’s backs. Off the top of my head, I don’t know any chain grocery stores that make an effort to have front window displays.
i don’t like it because it means you cannot see if there are huge lines or not, you have to actually go in…
technically brilliant but it is so frustrating!
I noticed it last night and thought the same thing.
I am of the opinion that it stinks. I hope it’s only temporary.
My view is this: Being able to see into the store (and out of the store) is a public safety issue. I’m not saying the area is not safe. I’m sharing what the police long ago told me about numerous signs in store windows – they are terrible idea.
did it turn into a strip club?
Often stores cover their windows to create additional shelf space and effectively increase the usable square footage of the store. I’d guess that by covering the windows Giant can put a Redbox, Rug Doctor and Coinstar at the front of the store without worrying about what they look like from the outside.
Agree the window coverings are ugly.
This, along with the flags and signs out on the sidewalk, seemed to be temporary and related to the reopening they began pushing this weekend. At least, I hope.
I bothers me that Giant didn’t properly care for the trees it used to have planted out front, which are now dead and gone. I like that they filled the boxes with shrubs, but I assume they made some public commitment to maintain trees in connection with their permitting. Anyone know the story here?
One of the checkers told me that they did it to reduce glare and heat in the front of the store – customers and checkers alike were complaining.
This is terrible – someone should notify the DC government – this has to be a violation of their zoning approvals!!!
Time to shop elsewhere — and show them that we do not accept this suburban crap here. Safeway’s just down the road…..