32 Comment

  • I’m surprised that starbucks would drop the location. Anyone have any idea why they moved? Or were they pushed?

  • Here is an interesting article about how Star Bucks is starting to hide its name and logo in its coffee shops.

    Americans are starting to result against the sameness of big brands and Starbucks is trying to disguise itself as an independent coffee shop in many locations:


  • I’ve seen a cereal bar in Philadelphia near the U.Penn & Drexel – it was crowded every time I went by.

    Cleveland Park doesn’t seem to be the best location for this type of cafe.

  • Agreed, MPinDC. I would think a location near a college campus would be best. Or near lots of office buildings. Choice of Cleveland Park seems rather odd.

  • They will be charging $10 a bowl, I assume?

  • I remember visiting the cereal bar near U Penn too. It struck me as kind of an odd thing, but there were some people there. I’m not sure it’s going to be a big draw at that location, somewhere closer to a campus in DC I think would be better. The cereal thing doesn’t really pair that well in my mind with the other stuff on that retail strip, the high end restaurants or the Uptown. If they get a liquor license though, that might be an interesting spot.

  • It sounds like a knock-off of the Cereality concept.

    Most of their locations are in similar neighborhoods, and they’ve maintained most of them successfully, although a few have closed. During the week, their primary clientele are ‘catered’ services–salespeople wanting to win their clients through their stomachs, and employers who kept well-stocked pantries for their workers. The weekends were obviously their prime time for families and other customers, but the same would be said for just about any neighborhood establishment.

    The cereality concept, at least, does more than just serve up boxed cereal, they create their own combos. Cocoa puffs with golden grahams and coconut, for instance. Or Cap’n Crunch, dried bananas and cherries, and chocolate chips.

    I had it a few times and it was a lot of fun. Best of luck to The Cereal Bowl folks.

  • I saw a Cereality open in Santa Cruz, CA, and close, within about 4 months. I predict the same fate for the cereal bowl.

  • This is going to bomb in less than a year. They will lose money from day one. Terrible waste of premium real estate.

  • I don’t get this concept, even after reading ogden’s explanation. I mean, I’m usually too lazy to cook so I go out to eat a lot, but seriously, I can handle making myself a bowl of cereal and even buying the fruit to put on top of it. Maybe if it were in the lobby of my office building…

  • there’s a movie called “Flakes” that revolves around a cereal “bar”.
    i thought the idea was lame when i saw it.

    but on the upside, watching zooey deschanel & christopher lloyd = good consolation.

  • i can’t see this place doing well in cleveland park. the only place i can imagine it doing any business at all is on or right next to a college campus.

  • It’s nice to see so many neighbors supporting local business, really.

  • They should put it in the frozen Yogurt place by the metro that does no business.

  • Saw this concept near the UC Berkeley campus…not so sure about success in Cleveland Park. This doesn’t seem like the type of business that can afford the high rents of this area.

  • Well, yes, cereal seems like something people can make on their own … maybe one of the last things. I think I’ve seen a “lunchables” version of cereal though, in stores or on tv, where you buy both the cereal and the milk in one container with separate compartments for each. So being self-sufficient as far as preparing cereal may be on the way out in this country. Yikes.

  • The spot at Penn (Cereality) closed down in late 2007. Even with $6 bowls of cereal and a captive market, it was hard to make the business model work, I guess. It was fun to go to once or twice. I went in 2005 when it first opened.

  • Eh, what everyone else says.
    That and perhaps if they were closer to A/M and open late, it may work? Sometimes after a night of drinking, all I want is a bowl of Cocoa Puffs!

  • What is that “support a local business” line supposed to mean at 9:53pm? Are we supposed to buy something we don’t want to eat? What do we do with it then? Throw it away?

  • i suppose they think tourists from the midwest will pay $10 for a bowl of cereal, under the current economic conditions? I was thinking in Adams morgan or U street this might actually work if it’s a 24 hour place.

    That starbucks was always packed every time I went there… the rent must have been really high for Starbucks to pull out.

  • Reminds me of those places that just sell cinnamon rolls, although some have a much broader menu that also includes sticky buns.

    I would only patronize this buisness if they were to also offer malt liquor and junkpunches.

  • And I seriously doubt they’d be able to operate 24-hours-a-day. Can you imagine the complaints from the neighbors about the snaps, crackles, and pops keeping them up all night? This is Cleveland Park after all.

  • Zoo-bound tourists will love this place. There aren’t exactly a lot of family-friendly places to get something to eat between the Metro and the zoo, and kids love cereal.

    Other than that, I can’t picture myself going there more than once.

  • Woah.. some people are brave (aka stupid).

  • What a lame concept. I have kids and yes, they love cereal, and no, you don’t feed kids cereal for every meal and certainly not that high sugar crap. Guess what is the cheapest and easiest thing in the world to carry around in a ziplock bag? Cereal.

  • I’m all about patronizing local businesses, but I seriously think it says something about how lazy we are and how wasteful we are with our money if a cereal bar can succeed. They even sell cereal to go? How about putting some cereal in a tupperware container before leaving for work in the morning.

  • This idea is completely retarded.

    I guess the Cereal Bowl people know nothing about the neighborhood.

  • Just to bring some clarity to all the “way to support the locals” sarcasm: According to their website, The Cereal Bowl’s corporate office is in Florida, and their only two currently operating locations are in New Jersey and Delaware. Unless the definition of “local business” is any business with a location where you live, this is not a local business.

  • I would not buy cereal at a restaurant for the same reason I never buy pasta at a restaurant.

    Why would I pay $10 plus for something that is very very easy and I can make at home for about $1 instead?

  • Actually “Flakes” was a terrible concept and some really bad acting… but a cereal bar could rule!

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