Wow, so a third establishment in DC named ‘Aroma’? How original. No wonder so many small businesses fail in their first year – they can’t even bother to do a little basic research for something so simple as naming the place. Here’s a tip; if your customers cant find your business or phone number because there are already several other places in the same city with the same name you’re already shooting yourself in the foot and potentially losing business. Hopefully they’ll rethink this.

Oh look, more negative nancies finding something to whine and complain about rather than celebrating good news. Awesome!

If breads sold in sizes and varieties for the single fellow, I am there for my daily bread.

Hopefully it’ll be better than the much-hyped, but often-disappointing Cake Love. Man that place sucks.

@fisherdm – I also find Cake Love to be a letdown! Looking forward to having another option nearby.

That looks like it’s in the Rite Aid strip mall building, which might soon be replaced by a hotel. Or is that further down?

Yeah…I thought that entire strip was going to be torn down for a hotel. But if the owner of “Aroma” bakery is reading this, may I suggest that you sell some homemade doughnuts. U Street is lacking a good doughnut shop. I would open one if I had the capital but since I don’t, I’d like to place this idea in ears of those who could make it happen.